![]() ![]() Netflix’s solution? Track logins for users, and charge users extra for sharing their passwords.Īt first glance, this idea makes some sense. Password sharing marketplaces offer access to Netflix and other streaming platforms at prices lower than Netflix’s own, and it is estimated that Netflix loses US$6.25 billion annually as would-be customers instead use these marketplaces to gain cheap access through shared passwords. In response, Netflix CEO Reed Hastings stated that it was time to act on password sharing, with the belief that password sharing was a problem that was affecting the company’s revenues. To make it worse, Netflix also stated that it expected further falls in subscriber numbers. In April, Netflix reported a loss in subscribers for the first time in more than a decade, and the news sent its stock price tumbling. Thankfully, however, the plan as of now is to only track logins from televisions, so for those who use Netflix on their phones, you’re safe for now.īut why is Netflix clamping down in the first place, and will this move work in their favour? It’s all about the moneyĪt the end of the day, Netflix is a business that aims to make profit - and from what we know of their business, the outlook is not that great. Every sub-account created will mean an additional charge per month for the account owner. From January onwards, account owners will be notified if there is a log in outside of their home, and will be invited to create a sub account for their visitor. Now, it has announced its plan moving forward. When the news broke, some reacted with scepticism, suggesting that the streaming giant would have a hard time enforcing any new regulations that prohibit password sharing.īut in recent months, Netflix has bared its teeth, and held trials in several countries for their new measures, which include tracking of IP addresses, device IDs, and account activity. ![]() In May, Netflix announced that it would start clamping down on customers who share passwords, in effect sharing Netflix accounts. Disclaimer: Opinions presented below belong solely to the author. ![]()
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